Novox made its debut exhibition in the Middle East at The Hotel Show 2011, Dubai, held from 17 to 19 May 2011.
In line with the company’s total package solutions, a wide array of products were displayed, ranging from front office line of equipment, to banqueting, meetings, conferences and restaurants furniture, and other essential hotel equipment such as queue posts, lazy susan and housekeeping items. However, the star of the show was Play – the customised live-cooking station with remote-controlled changing LED lights featuring adjustable frequency to suit the ambience of the ballroom.
Over the three-day exhibition, our booth saw visitors from both local and around the region such as Abu Dhabi, Saudi Arabia, Kuwait, Lebanon and even further places like Nigeria and Europe.
It was a fruitful trip as Novox made its presence known in the Middle East and gained exposure to the other players in the market.
